Category Archives: Market

Chevrolet Oriental Motors Jabalpur Experience

I had previously written regarding our purchase of the Chevrolet UVA car. We have driven the car for over 10,000 kms. And the car is superb. When we had purchased the car, its competitors in the segment were Maruti Swift … Continue reading

Samdareeya (Samdariya) Mall: the Real Mall at Jabalpur, But…

Finally a mall has arrived in real terms at Jabalpur. Samdareeya mall, with its customer friendly location at center of Jabalpur, and with an imposing structural presence in the staid neighbourhood, is a nice place to spend some time shopping … Continue reading

Club City at Jabalpur

Recently Samdareeya Mall has opened at Jabalpur. Its in the initial stages and only a few shops / retail chains have opened till date. One is Westside Mall (that largely caters to shopping of readymade clothes). The other is Club … Continue reading

Bajaj: End of an Era

Recently there has been a news that Bajaj is going to stop manufacture of scooters. At one time, Bajaj was synonymous with scooters in India and even till the nineties, it was fairly good with competition. However gradually, they have … Continue reading

Wake up Competition: Jabalpur, Movies and Shopping Malls

Today is Dhanteras and also there is mood of festivity. We therefore decided to go to the newly commissioned multiplex theater in Jabalpur – the first in this place. It is named Movie-Magic. At Jabalpur we had stopped going to … Continue reading

Review of Buying a Car called Chevrolet Aveo UVA

At home, we have the good old Fiat! We wanted a new car and our hunt began sometime in December 08. That time we were not even aware that GM/Chevrolet had its showroom at our place – and even if … Continue reading

Advertising Management (2)

Advertising Management © Anup Mukherjee Part 1 Part 2 (this page) The next important step relates to advertising strategy. This has two dimensions- message strategy, and media strategy. The message has to be crafted so that it fulfils the requirements … Continue reading

Advertising Management (1)

Advertising Management © Anup Mukherjee Part 1 (this page) Part 2 What is Advertising: Advertising is an inseparable aspect of business activity. It forms the core of marketing function. It is as old as human civilisation. Archaeologist have found signs … Continue reading

Salt – Types and Uses

Salts are naturally occurring compounds that are often soluble in water. The salt that we put in our food is only one type of salt. It is known as the common salt or the table salt. Chemically it is a … Continue reading